Leadership
Built by people who believe there is always another way forward.
The Athlete Group is built around the belief that human potential is not fixed. Our leadership brings together people from sport, education, performance, operations, business and community, connected by a commitment to imagine what could be, find a way forward, and keep growing.
Founders
Two people who set out to connect sport, education and opportunity around the individual, and who are still building it every day.
Sébastien Leitz
Founder & CEO, The Athlete GroupSébastien Leitz is the Founder and CEO of The Athlete Group, a company built around a simple belief: human potential is not fixed. His work has centered on building environments, organizations and opportunities that help people develop, not only as athletes but as individuals.
Through TAG, Sébastien has worked across soccer, tennis, athletic performance, education, facilities and community programming: building programs, developing facilities, assembling coaches and leadership teams, creating partnerships and connecting people with opportunities that move them forward.
TAG was never meant to be a collection of sports businesses. His larger vision is a brand, community and connector for people committed to becoming more, with sport as one powerful expression of a broader philosophy of continuous growth.
Isabel Leitz
Co-Founder, The Athlete GroupIsabel Leitz is Co-Founder of The Athlete Group and a central voice in shaping how TAG’s philosophy becomes an experience for the people and families it serves. Her work spans brand, culture, experience and the development systems that connect TAG’s ideas to everyday life across the organization.
Together with Sébastien, Isabel has built TAG around a broader definition of the athlete, one where development extends beyond performance and competition into education, character, curiosity, resilience and personal growth.
Her perspective keeps TAG centered on the individual rather than the program, however large the organization grows.
Being an athlete is not defined by competition or ability alone. It is an approach to life: the willingness to learn, adapt, work, fail, try again and keep becoming.
An athlete is someone committed to becoming.
Why we built TAG
We kept seeing the same problem.
Each one was fragmented. Opportunities depended too often on who you knew, where you lived, which organization you belonged to, or whether you happened to find the right person. And people were constantly asked to fit themselves into systems that already existed.
We started asking a different question: what if we connected the pieces around the individual instead?
That question became The Athlete Group.
- ImagineSee beyond the current level. What could this person become?
- ConnectBring together the coach, the environment, the group and the opportunity.
- ActDo the work. When the obvious path is blocked, find a way.
- GrowBecome more capable and more prepared. Then imagine again.
Leading the platforms
The people responsible for each part of TAG. Coaches and program staff are introduced on each sport and program page.
What could we build together?
TAG grows through people, ideas, relationships and opportunities. If you are building something that can help people find a path forward, we want to hear about it.
Connect with TAG